Invest Manage & Grow

Marketing Your Business

There are many ways to market your business.  Below you will find some common ways of promoting your product or service and links to media outlets within the region.

Social Media

This video is a great illustration of how social media can impact your business. Social Media is an essential tool for communicating with your company’s stakeholders.  It takes time to manage social media networks, but it is inexpensive and has a broad reach. 

http://www.youtube.com/watch?v=pkGIBIuiZcI

Advertising

Advertising is paid-for promotion.  The following media outlets are places where businesses can advertise in Saint John

Radio

News 889 – All news radio

CFMH – Saint John’s Campus and Community Radio Station

CHSJ Country 94

103.5 Saint John Radio

New Song FM – Contemporary Christian Radio Station

The Wave 

98.9 Big John FM

K-100 – Today’s Best Music

Print Publications

Saint John Telegraph Journal – Saint John’s Daily Newspaper

KV Style – Kennebecasis Valley Weekly Newspaper

[here] – Saint John’s weekly urban newspaper

Hampton Herald – Biweekly publication serving Hampton

Valley Viewer – Biweekly publication serving the Kennebecasis Valley

WesTides – Biweekly publication serving the West Side of Saint John and Grand Bay - Westfield
http://www.ossekeag.ca/ossekeag/1253/WesTides

River Valley News – Weekly publication serving Grand Bay – Westfield and surrounding area
www.rivervalleynews.ca

Specialty Publications - wide variety of publications printed and distributed throughout the year in the greater Saint John region.  The publications include:

Christmas Carol Song Book
Explore Vacation Guide
Hampton Directory
Homes – Greater Saint John Home Improvement Magazine
Kennebecasis Valley Business Directory
Kennebecasis Valley Leisure Activities Guide
Kennebecasis Valley Map
www.specialtyads.ca

Coffee News – Free weekly publication
http://www.coffeenewssj.com

Choices After 50 – Periodical newspaper for seniors
Phone: 506-658-0754

Outdoor Media

Outdoor media includes billboards and signs, placards inside and outside of commercial transportation, flying billboards (eg: signs in tow of airplanes), blimps, and skywriting.

Pattison – Billboards and bus posters
http://www.pattisonoutdoor.com/en/

Mariflex – Vehicle wrap and signage
http://www.mariflex.com/index.html

Design Art Signs – Signs, billboards, vehicle designs, canopies and awnings
http://www.designartsigns.com

Online Advertising

Online advertising is any promotion using the Internet.

Career Beacon – Employment Opportunities throughout Atlantic Canada
http://www.careerbeacon.com

CanadaEast – Brunswick News’ online web site for all of its publications
www.canadaeast.com

Google Ad Words
http://adwords.google.com

Facebook Advertising – Ability to target advertising to region and/or relevant audience
http://www.facebook.com/advertising/

Public Relations

Public Relations is the activity of promoting goodwill and awareness of a company or organization through publicity and non-paid forms of communication.  It often includes public speaking engagements, events, media relations, charitable activities, and crisis and employee communications.

One of the most important things a business owner can learn to do is write an effective press release.  When you have an important announcement for your company, create a press release and send it to your local media outlets by fax or e-mail.  Always remember to follow up with the appropriate editor to make sure he or she received the press release. It’s also fine to ask whether or not the announcement is worthy of a story or an interview. 

For information on writing a press release and distributing it to the media, follow this link for more information:

http://www.press-release-writing.com/10-essential-tips-for-writing-press-releases/