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Naming Your Business

Name Search

In order to register your business with the province of New Brunswick, a NUANS search must be done.

NUANS is a computerized search system that compares a proposed corporate name or trade-mark with databases of existing corporate bodies and trade-marks. This comparison determines the similarity that exists between the proposed name or mark and existing names in the database, and produces a listing of names that are found to be most similar.
Locally a NUANS Search can be done at Document Searching Services.

Branding

Branding is the identity of your company. A brand can take many forms, including a name, sign, symbol, color combination or slogan.

The right name can be is important to effectively communicate to your customers what your company does.

Some things to think about:

• A short name is easier to remember.
• Naming a company with your own name does not tell prospective customers what you do. Consider choosing a name that will help people understand what your company sells.
• Choose a name that will fit the image you want to project. You will want your name to connect with your customers and create an image they will know and trust.
• Try not to use abbreviations (for example, ABC Company) for a small business unless you have the marketing budget to make this name memorable.
• Make your name distinctive enough to separate you from your competition.
• Choose a name that is not already in existence. Many names are protected under trademark protection or as federally incorporated companies.  (Source Canada Business)